Youtheory

From the outset, our ethos has been to prioritize people and purpose, a commitment that propels us to craft exceptional products that foster well-being at every life stage.

Youtheory emerged in 2010, birthed from the vision of Darren and Patty Rude, and quickly established itself as a trailblazer in collagen supplementation. As we've expanded, we've become one of the most prominent producers of both collagen and turmeric stateside.

Darren brings a wealth of experience from his tenure with other supplement brands, emphasizing, "Not all supplements are made the same. Our core aim has been to forge a company anchored in integrity, authenticity, and unparalleled quality."

Our brand consistently garners prestigious industry accolades as our product range burgeons, brimming with groundbreaking health solutions. Our ascendancy on the global stage is fueled by our dedicated team, our unwavering principles, our fervor, and our meticulous process.

Embracing the promise of human potential, our quest to inspire wellness takes us across continents to source the finest ingredients. These journeys enable us to formulate superior supplements that are scientifically validated to enhance beauty, emotional balance, digestive health, and physical vitality.

From the verdant fields where our ingredients begin to the moment they grace your shelf, our dedication to improving life’s quality shines through in our natural support for your holistic well-being.

Nestled in Irvine, California, with strategic distribution from Irvine to Tokyo and London, Youtheory's reach spans the globe, available online and on the shelves of over 60,000 retailers. As a brand that's proudly represented in markets from Canada to the Philippines, and from Iceland to the United Arab Emirates, our growth is a testament to our global resonance and commitment to excellence. Read less